Essay on Conformity in Brave New World - 1122 Words

Conformity in Brave New World The novel, Brave New World by Aldous Huxley first published in 1932, presents a very bleak out look of what future society will be like. The novel presents a future of where almost total conformity is a carefully guarded aspect of society. Even before one is decanted they are conditioned to fill a specific roll and to act a certain way. Everyone, while still in their jar, is conditioned to fit into a specific caste. The castes range from Alpha Double Plus down to Epsilon Semi-Moron. Once one is decanted they are put through various types of conditioning, depending on caste, and are raised solely by World State officials. There is no such thing as a family anymore, that would only†¦show more content†¦Huxley eventually tells the readers that that is just a rumor. Marx is not the only one to see the down sides of conformity, his friend Helmholtz Watson, a big name emotional engineer and feely (a feely is basically a movie with more than just video and audio, the tactual element is thrown in so one can feel what is going on) writer, also sees something wrong with, conformity. He feels that he can write better things, things outside the norms of society, which would have more meaning. Society is challenged once Bernard finds John. John was a boy who, Bernard found on a Savage Reservation in New Mexico. Johns mother (oh yeah mother is another word that has lost its usefulness in society except when describing animal or savages) had gone to the reservation with the Director of Hatcheries in London, Bernards boss, and had acidently ended up pregnant. She was unable to have the pregnancy aborted, as was normal practice if one ended up pregnant, so she was forced to give birth to John. Society considers this disgusting, so she was quite ashamed of this. Bernard saw an opportunity, the director had threatened to send him to Iceland, because of Marxs unorthodox ideas, so Bernard decided to embarrass the Director. Inadvertantly Marx added a whole new element to the society in London. John was one of the few people on the planet who had ever had the chance to read Shakespeare. All of Shakespeares works were banned by the newShow MoreRelatedBrave New World Conformity949 Words   |  4 PagesConformity: To Not Be Your True Self In Aldous Huxley’s novel Brave New World, Huxley creates a futuristic world governed by conformity and submission to society. Citizens of this World State are conditioned to follow a set lifestyle determined at birth in order to create a stable civilization. However, there is still some form of individuality in each person, specifically in the characters Bernard, Lenina, and Linda. Within each of these characters, their difference in personality does not fitRead MoreAnalysis Of George Orwell s Brave New World Essay1704 Words   |  7 PagesIn the novels ‘Nineteen Eighty-Four’ and ‘Brave New World’, George Orwell and Aldous Huxley present the conflict between individuality and conformity as a key theme of their dystopian societies, inspired by the totalitarian governments of the early twentieth century. This idea is reflected in critic Jenni Calder’s argument that ‘the striking feature of society in both the novels is uniformity and lack of individualism’. In the novels this conflict is presented through the portrayal of state controlledRead MoreThe End Of Brave New World Essay1311 Words   |  6 PagesThe end of Brave New World brings John the Savage into direct physical conflict with the brave new world which he has decided to leave. He must get rid of all burdens put upon him by this dystopian world. Fasting, whipping himself and vomiting the civilization of this harmful world to purge himself, John cries: â€Å"I ate civilization. It poisoned me; I was defiled †¦ I ate my own wickedness †¦ Now I am purified† (Huxley, Brave 183). When he was exiled outside London, he spends the first night on hisRead MoreSummary Of Brave New World By Charles Dudley Warner Essay1156 Words   |  5 PagesEthicality in Conformity â€Å"We are half ruined by conformity, but we should be wholly ruined without it†. The aforementioned quote by Charles Dudley Warner appears to parallel the views on conformity Aldous Huxley created in his novel â€Å"Brave New World†. Conformity, and with this, stability, in Huxley’s world is only possible with the excessive use of conditioning and the hyper-cloning of zygotes called â€Å"Bokanovsky’s Process†. Conditioning is not something created in â€Å"Brave New World†. BehavioristsRead More Distortion in Brave New World Essay712 Words   |  3 PagesDistortion in Brave New World nbsp; Distortion is an image of a thought or idea that appears to have a single affect on a society, but in actuality provides one that is totally different. Often times in order for readers to understand the realism of todays society and the point that the author tries to make in presenting its flaws, the writer must distort reality. In doing this he urges the reader to engage in a deep thought process that forces them to realize the reality of a situation, ratherRead MoreAldous Huxley 51128 Words   |  5 PagesWhen Aldous Huxley wrote Brave New World in 1931, nobody imagined that his fairytale story would someday be a reality. It is almost scary to see how accurate Huxleys far-fetched fantasies came to be. When Huxley wrote about the conformity, drug use and sex and technology of the society, he was almost pinpoint exact to predicting todays societies. Unfortunately, all of these things havent exactly changed our society today for the better. It is amazing to see how accurately Aldous HuxleyRead MoreExploration Of A Brave New World1131 Words   |  5 Pages2015 Exploration of a Brave New Individual Envision a world without despair, and everything is designed a specific way. Total freedom and perfection. Utopia is an imagined place or state of things in which everything is perfect. Values are the determining factor to what inhabits a perfect society. Does this pertain to individual freedom, or is freedom living by societal norms? Aldous Huxley exposes these factors through his futuristic literary masterpiece Brave New World. Society is controlledRead MoreCharacter Development in Brave New World1086 Words   |  5 Pages In the novel, Brave New World, written by Aldous Huxley, the author uses character development to contrast the two different societies present in the novel.He shows the importance of morality, or an increase in wisdom in the character of humankind. The author contrasts a society full of static and flat characters and another society full of round characters. In order to show the importance of life experiences in changing the character of individuals in the society. Bernard Marx an AlphaRead MoreGovernment Control Of 1984 And Brave New World1653 Words   |  7 PagesGovernment Control in 1984 and Brave New World In light of current events, society is more concerned than ever about just how much power the government has over people. Individuals are concerned that those in charge might implement policies that could deteriorate certain groups’ quality of living. To some, this may be foolish, but as is shown in some novels, this could happen, and when it does, it is hard to combat. In both George Orwell’s 1984 and Aldous Huxley’s Brave New World authors depict societiesRead More Brave New World - A Wake-Up Call for Humanity Essay1522 Words   |  7 PagesBrave New World - A Wake-Up Call for Humanity (this essay has problems with the format) Since the beginning of the Industrial Revolution in England, human society has had to struggle to adapt to new technology. There is a shift from traditional society to a modern one. Within the last ten years we have seen tremendous advances in science and technology, and we are becoming more and more socially dependent on it. In the Brave New World, Huxley states that we are moving in the direction of Utopia

The Main Goal Of An Artist - 1390 Words

Similar to all great writers and innovators, the main goal of an artist is to spark a creative perspective in the audience. Sarah Ruhl’s oddly blunt play, Eurydice, was meant to open up our minds and create an outlook that has never been achieved before. Her intent was to keep us on our toes and read between the lines in order to find the hidden truths in each line. The simplicity of the script was meant to be a little strange and dull, but by doing this Ruhl entered a realm of playwriting that has not been accomplished before. Usually, in the performances we watch we are bombarded with long, complex sentences that leave the audience confused. The vocabulary used is always either outdated or too complicated for many people to understand quickly. However, in this place Ruhl took the opposite approach and chose short and simple sentences, leaving more room for interpretation. By making each line somewhat awkward and dull, Ruhl engages the audiences attention in order to m ake sense of the words. Many factors could have motivated Ruhl to write her play in such fashion. For example, when I was reading the play I connected her style of writing to artists and poets of the 1960’s, like Bob Dylan and Jim Morrison, who had such a beautiful yet simple play on words. Her outlandish sentences probably made no sense to someone with a closed mind, this related directly to how the Dylan and Morrison were perceived in their time as well. Many people didn t understand or allowShow MoreRelatedRole Of An Artist Manager On The Music Industry1474 Words   |  6 PagesIndustry Paper An Artist Manager’s role in the music industry is always changing with the increasing possibilities of technology and a manager’s responsibilities to their artists are numerous and valuable. These manager’s are subject to a heavy workload with the hopes of a hefty pay-off, and their goal is to develop the career of an artist or group as well as balancing the success of their own career. The functions of an Artist Manager influence multiple revenue streams for an artist and the key elementsRead MorePoetry Analysis for Sunshine by Matisyahu1628 Words   |  7 Pagesare  much  more  reasons  to  why  someone  would  enjoy  it.  Ã¢â‚¬Å"Sunshine†Ã‚  by  Matisyahu  is  an  effective  song because  the  artist  uses  a  potpourri  of  literary  terms  to  present  his  meaning  to  the  audience. Matisyahu  uses  symbolism  to  define  the  deeper  meaning  of  never  giving  up   in  his  song.  In â€Å"Sunshine†,  the  artist  says,  Ã¢â‚¬Å"You’re  my  golden  sunshine†,  which  symbolizes  the  center  of  happiness  in life.The  artist  is  telling  someone  that  they  are  his  golden  sunshine  which  translates  to  something  such  as â€Å"you  are  the  light  of  my  life†Read MoreThe Music Of Music : Music, Bmg, And Cooking Vinyl All Share Unique And Similar Characteristics949 Words   |  4 PagesMusic, BMG, and Cooking Vinyl all share unique and similar characteristics when pertaining to the interest they have for their artist, publisher, writer and the label as a whole. With Kobalt Music, their main goal is to be able to construct technology solutions in order to provide a more transparent, yet efficient future for their owners. They want to make sure that their artists, writers, publishers etc. all have the right to be paid accurately. T his company was able to achieve that by providing theRead MoreWhen I first read about Marina Abramovic, I found her performance art can be both shocking and hold800 Words   |  4 Pagessadness. Marina Abramovic work is about self abuse, self discipline, and unreasonable punishment and great courage. Through the conditions she puts herself and her audience in her performance. In my opinion, I feel Marina Abramovic and my main goal as an artist is not only to completely change the way art is seen by the public, but to push the performance the same line as fine art. Marina Abramovic was born in Belgrade, Capital of Yugoslavia on November 30, 1946. Many people asked her where sheRead MoreDada Art1293 Words   |  6 Pagesrejection of traditional society and the atrocities of World War 1 by artist of that era. It reflected their desire to oppose convention and boundaries and establish art in a new light, breaking down stereotypes and forcing people’s perception of art to be broadened. Dada existed in six main cities, Zurich, New York, Berlin, Cologne, Hanover and Paris, this happened mainly because the war directly influenced where artist worked. The two main cities of Dada were Zurich and New York. Dada originated inRead More21st Century Female Artists : Sex Appeal990 Words   |  4 Pages21st Century Female Artists: Sex Appeal in the Music Industry From wearing cupcake bra outfits to basically performing in a lavish swimsuit, Katy Perry has demonstrated how women in the music industry use sex appeal to captivate their audience. In today’s society, it isn’t uncommon to see female artists in very revealing, flashy outfits surrounded by flashing lights and steam. Artists such as Miley Cyrus and Nicki Minaj have certainly made news headlines for their audacious performances. In manyRead MoreThe Social Structure Of Melbourne Population In Australia1088 Words   |  5 Pagesform that is artists centred activity, building interacting and understanding among artworks, performer and audience to influence audience views and values. Arts researchers observe that contemporary performing arts enthusiasts desire to be more engaged and interactive with artists and performers (Conner, 2008) and that they care more about the venue hosting the performance than in the past – its emotional, aesthetic and social functions (Brown, 2012). The goal of arts strategy The goal of the artsRead MoreThe Kokopelli Stop Is A Family Owned And Operated Business Venture1676 Words   |  7 Pageshome dà ©cor, antiques, authentic Native American jewelry, Native American crafts, and share the gifts and talents of unknown artists in Texas. Mission Statement: The mission of the Kokopelli Stop is to provide the most beautiful and unique home dà ©cor, antiques, authentic Native American jewelry, authentic Native American crafts, and share the gifts and talents of unknown artists in Texas. Our unmatched customer service, a constantly changing high quality inventory of unique items ranging from candlesRead MoreIs Online Streaming- A Curse For The Music Industry?1204 Words   |  5 Pagesstated. These services pay royalty fees to the music labels, songwriter, and artist for licensing the music, and this money is generated through advertisement and paying customers. It is also playing a significant role in controlling piracy, which has been crippling the industry for a long time. Online streaming is aiding the music industry financially by royalty payment, piracy control, and by giving a platform for new artists. Streaming service companies license music from record labels and streamRead MoreMusic Entertainment : The Most Influential Label Essay1352 Words   |  6 PagesSony Music Entertainment has been the most influential label in music history. They have signed musicians of all different generations and genres so their artists appeal to my generation, my parents generation, and even my grandparents generation. How do they know how to produce music that anybody can enjoy? And at the end of the day, what is more important to them, making a profit or making great music that they are proud of? Sony Music Entertainment was founded in 1929 by the merging of several

Del monte VPN architecture suggestion for assignment Free Essays

Del Monte Organization Structure Diagram. Source: Dolente. Co. We will write a custom essay sample on Del monte VPN architecture suggestion for assignment or any similar topic only for you Order Now Z The business halogens: Provide role-based access to network resources for employees and business partners Reduce administrative and network costs Provide high-confidentiality for business information on the network Network requirements: Flexible and adaptive security appliance provides a variety of secure remote access Pre-configured telethon solution provides convenient voice and data networking for home workers VPN solution integrates with existing network systems to enforce access policies Del Monte Diagram VPN protocols and technologies VPN generally can handle three of these scenarios such as Remote access network, ranch office connection network, also business partner/supplier network or can be called as Extranet. Some of the VPN technologies are MILS, Pipes and GREG. Pipes is an evolve form from the IPPP development and is shorted of being finalized by the IETF. It is an open architecture for IP packet encryption and authentication, thus it is located in the network layer. One of the VPN authentications that have been around for some time is Generic Routing Encapsulation (GREG). â€Å"It was first developed by Cisco as a mean to carry other routed protocols across a predominantly IP network. Some outwork administrators tried to reduce the administrative overhead in the core of their networks by removing all protocols except IP as a transport. † (Pearson, n. D. ) Multiprocessor Label Switching (MILS) is a standard-based technology used to speed up the delivery of network packets over multiple protocols such as ‘P, ATM and Frame Relay network protocols. It would allow us some significant improvements, not the least of which was an increase in speed. Perhaps the most important to us at the time, though, was that each branch could directly connect to both WHQL locations without the need for an additional PVC. It also allows every branch to communicate directly with every other branch without traversing the WHQL locations. This is important as if we were looking to implement a Poi solution. VPN service provider must have a network infrastructure that can support of integrating remote access directly into an MILS VPN network in order for it to provide a good scalable and complete end-to-end VPN service. The customers can be Sips or large enterprises that want to provide access to remote users but avoid the need for maintaining their own separate and expensive access network. Virtual Private Network (VPN) uses hared public telecoms infrastructure, such as the internet, to provide secure access to remote offices and users in a cheaper way than an owned or leased line. VPN are secure because they use tunneling protocols and procedures such as Layer 2 Tunneling Protocol (LOTT) and Point-to-Point Tunneling Protocol (PPTP). For this case in this assignment, I would suggest Pipes as the VPN technologies and authentication. This is the same as a basic concept that is being introduced by Security Association. The Job of AS is to make sure two or more entities secure when they are communicating with each other. Pipes itself has many options in providing security which includes encryption, integrity, and authenticity. For determining the Pipes security in details, both of Pipes peers must determine exactly which algorithm to use (e. : DES or DES for encryption, MAD or SHAH for integrity). Then continue with exchanging and sharing session keys. â€Å"An Pipes transform in Cisco ISO specifies either an AH or an ESP. protocol and its corresponding algorithms and mode. The Cisco Secure VPN Client uses the concept of security policies to specify the same param eters. † (Cisco Press, n. D. ) Network Solutions for Del Monte Major and required equipment and their significance Some important equipment that needed by the office are: Cisco AS 5500 series Adaptive Security Appliance Cisco MAC Appliance The Cisco MAC Appliance is a turnkey solution that condenses the four MAC functions into one appliance. Some of MAC components are: Cisco NAS, Cisco NAME, Cisco ANA and Rule-set updates. MAC helps maintain network stability by providing authentication and authorization, posture assessment, quarantining of noncompliance systems and remediation of noncompliance systems. Cisco Secure ACS Cisco AS 5500 Series Adaptive Security Appliance is the best suit for Del Monte. This series provide advance firewall, compatible with the VPN architecture, Intrusion Prevention and content security all in single platform. It is also an industry-leading secure mobility technology for an organization. With its Suspect VPN edition, Del Monte offers employees a wide range of remote access options. An offside worker can set up a clientà ¨les VPN connection using a web browser without pre-installed software. And also, SSL technology that delivers secured access to network by establishing an encrypted tunnel across the internet. Some of the specific details of Cisco AS sass’s features: Cisco Easy VPN This feature centralized the management of VPN deployments and helps reduce their complexity. Centralized the management is done by managing Pipes policies and push to the client device by the server. It also allows a remote end user to communicate using IP security with any Cisco ISO VPN gateway. VPN authentication The authentication is done with Cisco Secure Access Control Server (ACS). ACS is an access policy control platform that helps you comply with growing regulatory and corporate requirements. It is utilized for wireless infrastructure. This ACS helps improve productivity and contain costs. ACS works with VPN and other remote outwork access devices to enforce access policies. It also supports administrators’ authentications, authorizes commands and provides an audit trail. Cisco Anecdote VPN Client LANA-like users can use it for the network connection optimization in a full tunnel client mode on a variety of end-user platforms. Customizable SSL VPN and Pipes Services for Any Deployment Scenario Depending on the series of the AS 5500, PIPS SSP is built-in to help preventing the intrusion. The Cisco AS 5500 Series helps businesses increase effectiveness and efficiency in protecting their networks and applications while delivering exceptional investment retention through the Market-proven security capabilities, Extensible integrated service architecture, Reduced-deployment and operations costs also Comprehensive management interface. Company’s ERP and CRM Cisco VPN actually integrates smoothly with Del Mote’s existing network to give employees access only to the resources that they need. This meaner that VPN will make sure only the authorizes users can access to the certain parts of the network and company resources. ERP integrates all departments and functions throughout an organization into a single IT system so that employees can make enterprise-wide sessions by viewing enterprise-wide information on all business operations. Enterprise System Automate business process ERP systems collect data from across an organization and correlate the data generating an enterprise-wide view to help run the business. Measuring ERP success There are several different departments in the company. Example, sales representative might need to access to Del Mote’s data warehouse system (CRM) application to track a shipment. While finance organization need to access to ERP system, file sharing and administrative tools from their portal. So Cisco VPN makes ere that each department can only access to their own but not others. And yet IT professional might need access to everything on the network for troubleshooting or monitoring. Security To provide additional network security for remote employees, Del Monte can use the Cisco MAC appliance to enforce security policy compliance. It identifies the security policies before permitting those devices access to the network. Cisco MAC appliance is a network admission control that is designed by Cisco to produce a secure and clean network environment. Two Pipes Peers Using Active Directory-based Pipes Policy, Source: techno. Microsoft. Mom Pipes packet filtering Pipes has an ability to provide limited firewall capabilities for end systems by performing host-based packet filtering. It also can be configured to permit or block specific types of incase IP traffic based on source and destination address combinations and specific protocols and specific ports. While the security can be strengthen by using Pipes packet filtering to control exactly the type of communication that is allowed between systems. Filtering Packets by Using Pipes, Source: techno. Microsoft. Com Types of attacks Some of the possible attacks that can happen to VPN are: Brute force attacks and cautionary attacks. STEP attacks An STEP attack typically involves the creation of bogus root bridge. This can be accomplished using available software from the internet such as broccoli or step- packet. In this attack, Buds sent by the attacking host announce a lower bridge priority in an attempt to be elected as the root bridge, then the topology change Buds to force spanning-tree recalculations. If successful, the attacking host becomes the root bridge and sees a variety of frames that otherwise are not accessible. STEP attacks Brute force attack A cryptanalytic type of attack that is used against any encrypted data to guess the seer’s surname and password. It is simply because this attack has a dictionary of commonly used passwords and cycle through those words until it gains access to the account. Brute force attack takes different variety times to complete as it is depending on the number of encryption size (64-bit, 128-bit or 256-bit). The higher number of the encryption, the longer time it is needed by Brute force to accomplish its attack. Dictionary attack A technique which is used by hacker to determine the decryption key of the authentication mechanism by trying it repeatedly until the real possibility is come UT. Basically, it is acting like a person who searches a keyword from a dictionary. Yet this attack only tries the best possibilities that are most likely to success. References: J. Charged and J. Pacer, MILS and VPN Architectures, 1st deed. Indianapolis, IN: Cisco System, Inc. , 2003. G. A. Donahue, Network Warrior, 2nd deed. Soapstone, CA: Reilly Media, 2011. J. Afraid and O. Santos, Cisco AS, 2nd deed. Indianapolis, IN: Cisco System, Inc. , 2010. O. Santos, End-to-end network security, USA-landslips, IN: Cisco System, Inc. , 2008. Pipes security. Retrieved from http://techno. Microsoft. Com How to cite Del monte VPN architecture suggestion for assignment, Papers

Narrative Report Introduction free essay sample

In effect, the work place becomes a development venue for us student trainee to learn more about our chosen field and practice what we have learn from academy. On the other hand, a valuable OJT program also profits the companies who accept trainees. First OJT or intern provides extra manpower for a less significant labor cost than a regular employee. Most of them are all eager to learn the ropes so chances are high that they’ll be given a chance to work on the same company as an employee after graduating. Employers can use this internship strategy as method in recruiting employees. Since the trainer or supervisor can follow the trainees’ progress, he can gauge based on performance, behavior and attitude if the trainee will make good recruit after the completion of his internship. We trainees can bring fresh ideas into the organization. Given the opportunity to converse our minds freely and without fear, we may be able to contribute significantly in brainstorming sessions or research and eventually help improve the organizations productivity. We will write a custom essay sample on Narrative Report: Introduction or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While training the interns, employers are in fact also teach their employees to guide the trainees by stretching their patience, develop teaching skills and make them more sensitive to the needs and mind set of the younger generation. The course of supervision also teaches them how to share what they know and be receptive to questions. Hence, the internship also becomes an avenue in training for future managers of the company.

Transgender Orientation And The Transgender Community Essay Example For Students

Transgender Orientation And The Transgender Community Essay Today’s society is changing; the LGBTQIA+ community is growing, people are becoming more accepting, and the world is opening its hearts to the people who are different. Not everyone in this society gives acceptance, however, for there is still unnecessary sex and racial discriminationespecially by the transgender community. Transgender and gender nonconforming citizens are faced with more bias and discrimination than the rest of the general population. Rights and legal legislation is needed to protect transgender and gender nonconforming people from social injustices.There are many ways you can support transgender or gender nonconforming people you know or that are around you. We will write a custom essay on Transgender Orientation And The Transgender Community specifically for you for only $16.38 $13.9/page Order now Such as, you can educate yourself about transgender issues by reading books, attending conferences, and consulting with transgender experts (Thompson 20).† Learning about transgender issues and concerns allows someone to progress in a developing relationship with people who are transgender or don’t conform to society’s gender normatives. With today’s growing acceptances and differences, this is just the first step in helping people in the fight for transgender freedom. Be aware of your attitudes concerning people with gender-nonconforming appearance or behaviour (Thompson 20).† Being careful about attitudes towards transgender people with different appearances/behaviours is important in the support of a transgender friend or loved one, and can help you as well as them grow and develop in today’s society.Remember that there is no universal way to look or be transgender, and that many transgender people have membership with different identity gr oups, such as race, social class, religion, age, and disability (Thompson 20). Keeping an open mind to everyon. .ere turned away altogether, and 22% were sexually assaulted by residents or staff (Thompson 36).† On top of all of the discrimination faced by transgender people, they are now being denied homes? This is exactly what we mean when we say, as one voice, that society has quite some time before it grows enough to accept people who don t conform to the norms. The fight for equality is far from over, and the evidence is being shown.It’s truly unbelievable how much discrimination transgender people truly face. But, with more people advocating for transgender rights and equality, the fight can continue and society can continue to progress. Discrimination and bias faced by transgender and gender nonconforming individuals can be terminated with more support and a stronger fight. Let’s help society open its heart and becoming more accepting to the changing world around us.

Contemporary Issues in Global Business Management An analysis the business strategy of Nike Incorporation

Contemporary Issues in Global Business Management An analysis the business strategy of Nike Incorporation Introduction Nike Incorporation has been successful in designing, developing and marketing diverse products such as apparels, footwear and other accessories. In its operation, the firm contracts manufacturing of most of its products to firms which are located overseas. This has enabled the firm to attain a high bargaining power over its suppliers (Lussier Kimball, 2009, p. 90).Advertising We will write a custom report sample on Contemporary Issues in Global Business Management: An analysis the business strategy of Nike Incorporation specifically for you for only $16.05 $11/page Learn More The firm has effectively positioned itself in marketing its products on a global scale. In the United States, the firm has established a strong distribution network through a number of retail outlets. For example, the firm runs approximately 20,000 retail accounts around the 110 countries in which it operates. Most of the firm’s products such as bags, bats, gloves, sports wear and other sports equipment are marketed under the Nike brand name. Nikes success can be attributed to its efficiency in implementing its internationalization strategy. Findings of a study of 132 organizations conducted by Veronica Wong and Professor Peter Doyle in 1998 revealed that marketing is one of the core drivers in the performance of business entities (Blythe, Coxhead, Lashwood, Partridge, Reed Simms, n.d, p.23). The American Marketing Association (AMA) defines marketing as the process which involves a number of elements such as planning, execution, promotion, pricing and distribution of the ideas conceived. Marketing is made up of a number of components such as product development. In addition, marketing must ensure that the businesses’ and customers’ needs are met. Finally, marketing must result into creation of value between the two parties (the business and the customer). Marketing is therefore considered to be a highly invaluable business activ ity (Kaser Oelkers, 2007, p.4).This paper is aimed at illustrating the various marketing strategies adopted by Nike Incorporation. Industry analysis The United States apparels industry is relatively large. In addition, the industry is in its maturity stage which is evident by the slow growth rate and a high level of fragmentation. Demand for apparels in the US is satisfied by both domestic and international markets. Similarly, the US footwear industry has experienced a significant growth over the past few years as a result of growth in demand.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This has led into the industry reaching its maturity stage. In addition, the market has become very saturated. One of the reasons to explain this is the rise in intensity of competition. Some of the firm’s core competitors include the recently formed Addidas-Reebok merger, PUMA, Under Armour, Fila and New Balance Athletic. All these firms specialize in the production of sportswear. The global apparel and footwear market has become flooded with various sportswear brands. This has culminated into an increment in the consumer bargaining power. Consumers can easily switch from one product to another (Lussier Kimball, 2009, p. 90). However, the firm’s current strategy has enabled it to attain an effective market position. The firm has been able to create a relatively high level of customer loyalty. As a result, Nike Incorporation continues to lead in the footwear and apparel industry. In an effort to enhance its competitiveness, Nike Incorporation management team diversified its operations into the golf industry. This was achieved through the signing Tiger Woods who is a renowned golf personality as its spokesperson (Lussier Kimball, 2009, p.92). Competitive advantage Attaining competitive advantage is one of the ways through which a firm can be able to succe ed in the long term as a going concern entity. According to Lussier and Kimball (2009, p.93), competitive advantage entails how a firm delivers unique value to its customers. In addition, competitive advantage is aimed at making a firm distinct from its competitors by enhancing its core competency. According to Porter (1998, p.70), there are three main strategies which a firm can incorporate in order to attain competitive advantage. These strategies include cost leadership, differentiation and focus strategy. Cost leadership entails ensuring that a firm becomes the leader with regard to low cost production. As a result, the firm is able to attain price competiveness by selling its products or services at a low price point compared to its competitors. On the other hand, differentiation entails production of unique products which are highly appreciated by the customers.Advertising We will write a custom report sample on Contemporary Issues in Global Business Management: An ana lysis the business strategy of Nike Incorporation specifically for you for only $16.05 $11/page Learn More There are various aspects which a firm can incorporate in an effort to differentiate its products. These include the product, sales, image, distribution and marketing. Focus strategy entails a firm being committed to be the best with regard to a particular product segment. Over the years it has been in operation, Nike’s Incorporation management teams have appreciated the importance of developing the firm’s competitive advantage. In order to achieve this, the management team incorporated the concept of product differentiation. The resultant effect is that the firm has managed to develop strong brand recognition by ensuring development of high quality products. In addition, the firm has a strong research and development team which ensures that the products developed meet the market demand. Product differentiation is achieved through effective desig ning such as by ensuring that the products such as the shoes are of different color. The high quality of the firm’s products has enhanced its reputation on a global scale. As a result, Nike as a brand name and the Swoosh logo has increasingly been recognized as status symbols globally. As a result, the firm has been able to increase its sales significantly (Porter, 1998,p. 72). The table below illustrates a competitive profile matrix comparing the firm’s competitiveness with some of its core competitors on the basis of quality of its product, marketing strength and price. A weighted scale of 10 is used. Critical success Nike Under Addidas- factor Armour Reebok Quality 5 5 5 Marketing 2.5 2 2 Price 2.25 2 2.25 Total 9.75 9 9.25 From the table above, it is evident that the Addidas-Reebok merger is likely to pose a threat to the firm’s competitive advantage. This arises from the fact that the merger has culminated into creation of a relatively strong competitor. In an effort to remain competitive, the firm’s management team has incorporated the concept of continuous product improvement. To be effective, Nike Incorporation conducts continuous market research in so as to develop a product which meets the customers’ requirements. In addition, the firm has incorporated emerging technologies in an effort to improve the quality of its footwear, apparel and other equipments. The management team has also appreciated the importance of creating effective market awareness. One of the ways through which the firm achieves this is by integration of creative marketing campaigns. For example, the firm’s advertisements are a part of the pop culture.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Its campaigns feature prominent personalities such as Michael Jordan, Bo Jackson and Tiger Woods (Robert, Lussier and Kimball, 2009, p. 92). Through these strategies, the firm has managed to develop a strong competitive advantage thus being effectively positioned in the market. Pestle Analysis In order to determine the existing market potential, it is vital for Nike Incorporation to consider evaluating macro environmental factors. One of the ways through which the management can achieve this is by conducting a PESTLE analysis (Worthington Britton, 2006). Political Analysis According to Campbell and Craig (2005, p.123), the actions taken by the political institutions through formulation and implementation of various policies can have significant effect on the operation of businesses. In an effort to ensure continued economic growth, the US government has relentlessly ensured that there is a stable political environment. The US government has formulated policies which enable Nike Inc orporation to effectively produce and market its products. One of the ways through which the US government supports Nike Incorporation is by ensuring stable macro economic environment by advocating low interest rates, creating an environment which promote international competitiveness through an effective and efficient tax system and ensuring currency stability. This has culminated into formation of a foundation conducive to Nike’s growth. In addition, the US government is committed at forming trading blocs with neighboring countries through economic integration. Some of the countries the US is considering include South Korea, Panama and Colombia. The economic integration is aimed at boosting the country’s apparel and footwear industry. Economic Analysis Over the past few years, the US has experienced a relatively high rate of economic growth. This led to an increment in the citizens’ disposable income and hence their purchasing power. However, the occurrence of the 2007 economic recession adversely affected the country’s rate of economic growth. The recession affected various economic sectors including the apparels and footwear industry. In an effort to minimize the effects of the recession, organizations adopted various strategies such as laying of public relation campaigns which the firm utilizes include organizing fashion shows which are aimed at displaying the latest product offering. The firm’s decision to incorporate celebrities such as Tiger Woods has also played a significant role towards improvement of the brand’s value. In addition, endorsement of the firm’s brand by celebrities has also contributed towards creation of brand loyalty. For example, by wearing the firms’ clothes and designs, a firm’s brand can be improved significantly. This arises from the fact that consumers intend to associate themselves with successful individuals. In addition, firm also uses celebrities in their advert isement campaigns such as when promoting a specific product. Considering the intensity of competition, Nike Incorporation has adopted emerging Information Communication Technologies (ICT). The core objective is to enhance increase the firm’s market share by increasing their market share. The firm has achieved this through incorporation of ecommerce. In marketing its products, the firm is increasingly utilizing the internet. Some of the internet technologies which the firm has incorporated include use of emerging social networking tools such as You Tube, wikis, blogs and Face book. Distribution strategy Product distribution is vital in a firm’s effort to ensure that it succeeds in the market (Kurtz, Mackenzie Snow, 2009, p. 57). A firm’s distribution strategy should ensure that the product can be easily accessed in the market. In marketing its products in the global market, Nike Incorporation has adopted a comprehensive product distribution strategy. The firm di stributes its product to large retailers such as supermarkets in the countries in which it operates. Supermarkets form one of the largest points through which the firm distributes its products. In addition the firm has established a number of distribution centers which ensure that the supermarkets are effectively stocked. The firm has also implemented a computerized point of sales program which enables the firm to track movement of inventories in the various distribution outlets. As a result, the firm is able to restock the stores more effectively. The role of marketing strategy Through its differentiation strategy, Nike Incorporation is able to able to position itself more effectively in the market. According to Lussier and Kimball (2009, p.90), attaining an effective market position is one of the defensive strategies that a firm can utilize. The firm’s Swoosh mark is one of the core selling features. This means that there is a high probability of the firm improving its sale s revenue and hence its profitability level. In addition, adoption of the differentiation strategy will contribute towards the firm’s product being unique. The uniqueness of the firm’s products will contribute towards a large number of consumers considering purchasing the products relative to those of the competitors. In addition, product differentiation will enable the firm to address the diverse market needs (Morrison, 2006, p. 65). Through its market research activities, the firm will be able to undertake effective product development. In addition, the firm will be able to develop a high level of customer satisfaction by integrating the customers’ needs in the process of developing new products. This illustrates that there is a high probability of the firm increasing the size of its global market share. For differentiation strategy to be well undertaken, the firm will be required to conduct continuous market research (Brooks, Weatherston Wilkinson, 2004, p.5 4). This means that the firm will be able to understand the changes in the global market. The resultant effect is that the management team will be effective in the planning process hence its ability to address future changes. In addition, product differentiation strategy will enable the firm to target the market more effectively. Conclusion From the analysis above, it is evident that Nike Incorporation has been very successful. This has resulted from its efficiency in formulating and implementing operational strategies. Additionally, the external environment has also provided an environment conducive for Nike’s operation. To be successful in the long term, Nike Incorporation should continuously adopt global strategies in its operations. This will contribute towards the firm attaining a high market share and at the same time retain its leadership. However, the firm’s management team should act locally in the various markets it penetrates. This will contribute towards th e firm’s products being widely accepted in the market. Reference List Baron, D.P., 2005. Business and its environment. New York: Prentice Hall. Blythe, J., Coxhead, H., Lashwood, M., Partridge, L., Reed, P. Simms, H., n.d.  Strategic marketing. London: Select Knowledge Limited. Brooks, I., Weatherston, J. Wilkinson, G., 2004. The international business  environment. London: FT Prentice Hall. Campbell, D. Craig, T., 2005. Organisations and the business environment.  New York: Butterworh – Heinemann. Kaser, K. Oelkers, D., 2007. Sports and entertainment marketing. New York: Cengage Learning. Koekemoer, L. Bird, S. 2004. Marketing communications. New York: Juta and Company Limited. Kurtz, D., MacKenzie, H. Snow, K., 2009. Contemporary marketing. New York: Cengage Learning. Lamb, C., Hair, J. McDaniel, C., 2008. Marketing. New York: Cengage Learning. Lussier, R. Kimball, D., 2009. Applied sport management skills. New York: Human Kinetics. Morrison, J., 2006. international business environment: global and local  marketplaces in a changing world: the international business environment.  London: Palgrave Macmillan. Porter, M., 1998. Competitive advantage: creating and sustaining superior performance:  with a new introduction. New York: Simon and Schuster. Public Policy and Advocacy. n.d. Taxation and intellectual property rights. Web. The New York Times. 2009. In recession, Nike is likely to cut marketing. Web. Worthington, I., Britton, C. 2006. The business environment. New York. Prentice Hall.

Response paper Essay Example | Topics and Well Written Essays - 500 words - 7

Response paper - Essay Example The entire discussion would have ceased to exist and this would have meant serious problems for the debate that stems here. Since God is all-powerful, all-knowing and completely concerned with justice and the well-being of human beings, He knows for sure what men and women would ideally want within their lives and how the same should be given to them – either abundantly or in scarce capacity. The dictum that surrounds around this philosophy is one which points out the suffering and evil which has started to make waves for all the wrong reasons. Ideally this was something that should have been avoided yet the same does not happen because individuals hailing from any society of the world are bound to go wrong in their actions, behaviors and the thinking ideologies that exist within their aegis. If God created all the good things on this earth, He surely created the wrongdoings and evil as well. He knew it beforehand that man would have to choose on his own which route to adopt a nd which way forward is his success destined. This is in line with the understanding that God has been kind to everyone and gives His people a chance to showcase who they truly are and how they can represent their best selves to their maximum possible levels. My friend is acting as the devil’s advocate and is defending the notion that evil has been made present because it is an opposing force and acts parallel with God, which for me is simply an unacceptable entity. This is because I do not see any other being to be as powerful or even coming anywhere close to how God performs on a daily basis (Peterson, 1998). There could be high-tech robots in place, superficial structures and evil factories giving their best, but there cannot be another God in this world. It has to be felt in a much higher stead to make sure that evil is there of God’s own making and not